Expert postHow to choose a contractor
Telegram · approval
▦ Content plan
Interface demo
Andrey B.process owner
Andrey B.process owner
Content plan
Week 41 · exampleMONDAY
Carousel5 criteria for choosing
VK · ready
VK · ready
WEDNESDAY
Short videoOne question to an expert
Vertical format
Vertical format
PostBreaking down a typical mistake
Telegram · draft
Telegram · draft
FRIDAY
CardsChecklist before starting
VK · ready
VK · ready
Lead magnetUseful material
Lead warming
Lead warming
Materials of the week
Post Ready
Carousel Review
Video Edits
Publication Draft
Publication goes to SMMBox as a draft; the final word is yours.
Materials pending approval
2 materials
Post: how to choose a contractor
v2 · final
Start with three questions: who runs the project, how the scope of work is fixed, and who owns the result? The answers help you compare proposals before signing the contract.
Fact check Passed
Brand rules Passed
Legal wording Awaiting review
Carousel: 5 criteria for choosing
v1 · draft
Slides with programmatic typography: brand fonts and colors are applied in the composer, and the text stays sharp. Format 1080 × 1350, the caption adapts to the platform.
Fact check Passed
Carousel style Review
In the production system, an approved material moves on to publication prep; edits go back to production with your comment.
Release analytics
last 30 daysPosts published8644 scheduled
Reach4.2Min 30 days
Interactions182.0Kengagement 4.33%
CTR0.30%12.4K clicks
Funnel: from visit to contract
Site visits12,400
↓ 2,75%
Conversations started341
↓ 34,6%
Leads qualified118
↓ 22,9%
Contracts signed27
Posts by week
solid — published · outlined — planned
Engagement (ER)4.33%
Click-through rate (CTR)0.30%
Qualified share34.6%
Deal close rate (win rate)22.9%
End-to-end: conversation → contract7.9%
Materials and metrics are illustrative; this is not a connection to a production account.
Brand kit
Project DAYNET · exampleBrand voice
We write substantively and respectfully: short explanations, concrete steps, no condescension. Complex things in simple words, no promises of guarantees.
- Expert
- To the point
- No bureaucratese
- Respectful
- With light irony
Terminology
Unified wording is applied to all materials automatically.
- content factory
- stream
- release
- knowledge base
- approval workflow
Forbidden wording
These words block the pipeline before publication.
- sales guarantee
- revolutionary
- unique
- best on the market
Visual style
The palette and accents of the interface and materials.
- #6B2CFFpurple
- #12131Bgraphite
- #FAF9F6ivory
- #B5E542lime
- #99CB39status
Interface font Inter
Numbers and formulas Mono
Icons Unicode glyphs
The Strategist mascot — see the Characters tab.
Characters
3 charactersEXExpertActive
The client's main brand voice. Writes posts, articles, and answers to objections on behalf of the company — backed by the knowledge base and fact-checking.
Formats Post · Article · Email
Materials released 64
StrategistMascotThe SMYSLIT platform character. Explains the content process, helps approve materials, and runs the dialogue in the lead bot.
Used in Site · Portal · Bot
Rules No sales guarantees
SMSMM editorDraft
Adapts finished materials to platforms: channel limits, captions, hashtags, and card formats.
Formats Cards · Posts
Status Pending approval
Characters are configured per project: voice, constraints, and formats are edited in the brand kit.
Leads
last 7 days · exampleNew leads12in 7 days
Qualified867% of new
Passed to manager5in progress
Avg. response time7 secby lead bot
Recent inquiries
Irina K.“Svetly” residential complex · Telegram · “checklist” lead magnet
Qualifiedtoday, 11:20
Sergey T.IT SaaS · Telegram · “demo” trigger word
Passed to managertoday, 10:05
Olga M.Clinic · Email series · reply to an email
Awaiting replyyesterday, 18:42
Pavel D.Car dealership · VK · post comment
Newyesterday, 15:13
AnonymousDirect visit · no source
Newyesterday, 09:31
Materials and metrics are illustrative; this is not a connection to a production account. Contact details are fictional.